GrubHub: We Serve Restaurants

After a year of hardship for many restaurants (to say the least), Grubhub is staying true to its foundational roots and doubling down on its commitment to restaurants. 'We Serve Restaurants' is a new brand initiative from Grubhub, launching with a national marketing campaign and building upon recent product updates and partnerships to help rebuild the industry. Created in partnership with creative agency 72andSunny New York, the 360-degree marketing campaign launches with a ‘love letter to restaurants’ as its centerpiece and a national television spot highlighting the true labor of love that goes into every order. ‘We Serve Restaurants’ also launches with bold out-of-home aiming to encourage consumers to get back to in-person dining and reforge the dining & restaurant connection. Director Henry-Alex Rubin was enlisted to kickoff the campaign to capture the small, intimate moments of those working in restaurants that many often forget when they order delivery. Filmed in pizzerias, burger joints, and white tablecloth fine dining restaurants, the content focuses on the mouth-watering dishes diners know and love and the care from restaurateurs behind-the-scenes that make them special.