Barnardos Ireland: Cracks

This week Barnardos, Ireland's leading children’s charity, launched a film campaign aimed at driving donations by showcasing the impact of the extended Covid 19 lockdown on Irish families. Following a challenging year of homeschooling, job losses and isolation, Barnardos wanted to create a campaign that highlights how vulnerable children and their families have been negatively affected by the events of the past year. The campaign, called 'Cracks', brings to life the impact of sustained lockdowns on vulnerable children. There has been a non-stop stream of emergency appeal campaigns during lockdown, so the approach for this campaign was to stand out by visualising the feeling that everything is cracking and the effect that has on the mental health of the family unit as a whole.