Pepsi: Empty Bottle

Recycling, reuse, reduction of emissions, carbon footprint ... These are concepts that are increasingly ingrained, not only in the vocabulary of brands, but also in their processes and in their purposes to promote the circular economy and a more respectful commercial activity with the environment. In a context of growing concern for the environment, recycled plastic has become an ally for companies to achieve their sustainability goals. The campaign presents the new recyclable plastic bottle in all its ranges. In this context, Pepsi has chosen this country to present the launch in all its ranges of its new 100% recycled and recyclable plastic bottle (rPet). This change in beverage packaging, which will soon be joined by more countries in which the company operates, reflects the brand's environmental commitment and is also a significant step in achieving its sustainable goals. Pepsi has made the initiative known with an international advertising campaign in which it is precisely the bottle, and not the soft drink, that acquires all the prominence of the narrative. Thus, in the piece created by the independent agency El Russo de Rocky, in which it is his second collaboration with Pepsi Europe, a woman carefully observes how the drink is poured into a glass. To the sound of a version of ‘Feeling Good’, by Nina Simone, the liquid spills to the last drop, and when it seems that the protagonist is going to enjoy the soda, she proceeds to drink from the bottle, already with nothing inside. "Nothing tastes better than a 100% recycled bottle," concludes the spot.