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MansionBet: Betting Made Simple

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Multi-award winning video production agency Affixxius has today launched a new campaign for online sports betting company MansionBet. The account was won through being part of Treacle 7 collective. Entitled "Betting Made Simple", the humorous campaign proves that placing a bet doesn’t have to be so complicated. An intentional parody of traditional sports betting adverts, the flippant spot stars comedian and football impressionist Darren Farley, who skillfully supplies the tongue-in-cheek humour of the campaign. In order to create the memorable spot, Affixxius went against the grain and escaped the traditional format of betting ads, which are often filled with complicated statistics and odds. Instead, the video production agency took an unusual approach and bet on comedy. Directed by David Whayman, the 60” spot was shot at the White Horse pub in Peckham. The film opens on the dimly lit pub, before the camera dramatically moves down the bar to unveil Darren Farley’s character who, in a thick Cockney accent, asks the audience if they want to bet. He then proceeds to move around the pub, presenting convoluted odds and statistics to bemused patrons - even bursting into the bathroom and embarrassing one of the customers. Before he can continue, however, he is interrupted by one of the pub visitors who says they “don't want all that nonsense, [they] just want to put a bet on”. The spot then cuts to MansionBet’s website, before closing on the campaign’s tagline “Betting made simple”.
Credits Other credits

Gaffer: Liam Gummer

Sound Engineer: Oliver Gale

Focus Puller: Lewis Morgan

Makeup Designer: Lisa Chau

Makeup Assistant: Lorna Crowther

Costume Designer: Bronya Arciszewska

Wardrobe Assistant: Lin Jia

Art Designer: Anna Kelsey

Location Manager: Mark Cushman

Floor Runner: Craig James

Runner: Romain Piotrowski

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