Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Toronto Association of Business Improvement Areas (TABIA): Buy Toronto Time


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Toronto has had some of the strictest and longest-running lockdowns in North America, greatly affecting its many small businesses. Gyms have been closed, and indoor dining in restaurants banned since October 9th. Non-essential retail stores have been restricted to curbside pickup only, while hairdressers and barbers have been shut down since November 23rd. Now, a new campaign is providing a powerful reminder that shopping local could literally mean the difference between life and death for many independent businesses, some of which are on the brink of closing forever. Created by Toronto agency Berners Bowie Lee for the Toronto Association of Business Improvement Areas (TABIA), 'Buy Toronto Time' is the shop’s largest integrated campaign since launching in September 2020. The campaign evokes a sense of potential loss to urge people across the city to take action. It features a significant OOH component, which targets people in their neighbourhood by featuring businesses in their neighbourhood, as well as TV, radio and social, all drawing attention to the business that make each Toronto neighbourhood unique. The TV advertising unleashes the passion Torontonians have for their local neighbourhoods and features just a fraction of the countless businesses across the city that are now clinging to life because of the pandemic and in desperate need of support. The voiceover is by Clifford Paul, whose barbershop has been closed for over six months due to lockdown restrictions. More than 400 businesses across the greater Toronto area are currently displaying 'Buy Toronto Time' posters resembling tombstones. Each poster includes the business name and opening date, but the second date remains blank— indicating that their future is undetermined. There are also over 100 billboards across the city, an Instagram account (@buytorontotime) sharing moving stories of the participating businesses.
Credits Other credits

Agency

Co-founders/Creative Directors: Devon Williamson, Michael Murray

Planning Lead: Jeff George

Co-founder/Business Lead: Matt Cammeart

Print Production: Kim Bauer

Print Production: Proprint

PR: Shanon Stephaniuk, Glossy

Media Planning

Media Planning: Corus Entertainment

Senior Director of In House Media Agency: Andrea Parnell

Director of Media Planning: Karen Geller

Media Planning Coordinator: Hunter Peebles

Production

2nd Camera: Alex Bros

Editorial Photographer: Ian Willms

Producer: Nick Gervais

Casting: Shasta Lutz, Jigsaw Casting

Editorial

Editorial: Saints Editorial

Editor: Christopher Chang

Executive Producer: Michelle Rich

Post Production

Post Production: Alter Ego

Executive Producer: Hilda Pereira

Colourist: Patrick Samaniego

VFX Artist: Sebastian Boros

Music and Sound

Music and Sound Design: Grayson Music Group

Voice Director: Tyson Kuteyi

Engineer: Chris Masson

Sound Design: Ben Swarbrick

Producer: Nicholas Shaw

Client: Toronto Association of Business Improvement Areas (TABIA)

Executive Director: John Kiru

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news