TV ad: PSA: Ending The Harm

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Johnny Foreigner's Michael J Ferns directs new 'Ending the Harm' campaign, launched in Northern Ireland to raise awareness of the devastating impact illegal money lenders have on the community. The series of TV, radio and online adverts aims to address the 'societal shrug' towards some actions of organised criminal gangs operating under the trappings of paramilitaries. They highlight the impact on victims, but also on their families, the local community, and wider society.