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Dorney-Koppel Foundation: COPD SOS


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Before COVID-19, 150,000 Americans were dying of chronic obstructive pulmonary disease (COPD) every year, and the pandemic has only worsened this crisis. An estimated 30 million Americans have COPD, and almost half 12–15 million don’t know they have it. As the nation focuses on getting as many Americans as possible vaccinated against COVID-19, those with COPD are particularly vulnerable, as the disease doubles the risk of COVID-related hospitalization and death.

Focused on finding these “missing millions,” FCB Health New York has partnered with the Dorney-Koppel Foundation, the COPD Foundation and the American Respiratory Care Foundation to create “COPD SOS” — a public service campaign that will air on major broadcast and cable networks including ABC, NBC, CBS and CNN throughout Summer 2021.
Other credits

Agency:

FCB Health New York



Production:

Production Company: Compulsive Pictures

Director: Pat Molnar

Photographer: Pat Molnar

Editorial/Finishing Company: Studio Rx, an FCB Health Network company

Color Correction: Nice Shoes



Client:

Dorney-Koppel Foundation

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