Anglicare: The Radio Ad That Makes You Cold: The Radio Ad That Makes You Cold

This radio spot uses the premise of ‘temperature contagion’ – a scientific phenomenon where people unknowingly cool their own body temperature by up to 1-degree when seeing or hearing someone who is suffering from the cold.

To create the spot, Anglicare put actor Liam Graham in a commercial freezer and gave him mild hyperthermia for over an hour.