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Morrisons: Make Good Things Happen
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Morrisons is launching the first TV ad as part of its new 'Make Good Things Happen' brand platform. The ad will debut this Friday (18th June), in the ad break just before the England versus Scotland football match. The Euros 2020 battle between the old foes is anticipated to be one of the most watched programmes of all time in the UK. Created with Publicis•Poke, the ad aims to inspire the public to imagine a better way of making, eating and cooking food by seeing the world through the eyes of children. The ad reminds viewers of the feeling of joy that "proper good food" can bring and shows them the care and attention that goes into growing and making the food that Morrisons sells. It shows how Morrisons sources fresh produce and buys whole crops directly from British farmers as well as the close relationship it has with the fishing industry, enabling local fish to get to stores quickly. Once the food reaches Morrisons stores, the ad shows the skilled Market Street colleagues who are on hand to share their knowledge and expertise with customers on how to prepare and cook the food to help 'Make Good Things Happen'.
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