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Genesis Motor Europe: Free Diver


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To launch the Korean luxury automotive brand Genesis in Europe, Innocean Berlin took an alternative road. A campaign that instead of celebrating cars, celebrates time well spent. The idea is brought to life with a captivating film exploring the world of a free diver who spends his time in the tranquility of the ocean. The ad is shot by acclaimed director Frederic Planchon, with music by Olafur Arnalds, and features Arnaud Jerald, World Champion free diver. Jerald's world record free dive stands at 112 metres.
Credits Other credits

Client: Genesis Motors Europe

European Head of Marketing & Communications: Dominic Chambers

Agency

Client Service Director: Jonathan Hill

Account Director: Anna Moskalenko

Account Manager: Alana McQuoid

Head of TV: Fabian Barz

Strategy Director: Jorn Ballentin

Production

Managing Director: Steffen Esaias

Production Manager: Hanne Wodarg

Production Assistant: Mariana Bernlochner

Editor: Sam Rice-Edwards

Postproduction Supervisor: Lars Kuhn

Post-Production: SLGH Slaughterhouse Berlin

Producer: Christian Wegehenkel

Grading: Jean Clement Soret / MPC, London

Music: Ólafur Arnalds

Music Consultant: Hywel Adams/ Run Get Music

Sound Studio: Germanwahnsinn, Hamburg

Sound Designer: Dominik Oppon

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