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Tahiti Tourisme: Words of Mana - Good / Maita'i

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The Islands of Tahiti's new social and digital campaign, Words of Mana has launched across Australia and New Zealand. The new campaign is designed to offer Australians & New Zealanders a momentary escape and chance to connect with the culture of The Islands of Tahiti, while we eagerly wait for a potential bubble with the destination. As of 16th of June, vaccinated people from green zones (including Australia and New Zealand) are welcome to visit French Polynesia without the need to quarantine so hopefully that is a possibility not too far away.
Agency: MeringCarson

The campaign embodies the spirit of Mana, the life force of The Islands of Tahiti and its culture, with short clips featuring Tahitian words that imbue feelings of warmth and positivity along with dreamy shots of the gorgeous destination.

Once the borders are open to the destination, you’ll be able to say Ua Reva! – Let’s Go! And when you set foot on Tahitian grounds, you’ll be able to great the person handing you a lei (flower wreath) by saying 'Ia Ora Na, followed by a little happy ‘Oa ‘Oa, to express the pure bliss of finally experiencing a holiday in paradise.
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The project was created with Tahiti Tourisme, the tourism board of the destination and the agency Mering Carson

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