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Realfood Up: Hard-To-Read Billboard


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RealfoodUp, an Indonesian healthy drink company launched their new product and want to communicate to the benefit of their new product through a billboard. So we created a hard-to-read billboard, that can only be easily read by people who have leveled themselves up with the product, inviting the audience to try the product to unlock new skills.

This Billboard is intentionally hard to read, because RealfoodUp helps you to level up.

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