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Three UK: Comes of Age
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Three UK launches its new visual identity and brand platform, ‘Life Needs a Big Network’, as it ‘comes of age’ almost two decades after launching as one of the UK’s major mobile network providers. Founded in 2003 to challenge the mobile industry, Three UK now covers 99% of the UK outdoor population with its combined 3G and 4G network and carries 28% of mobile data traffic in the country (Enders Analysis). It is also currently dedicating more spectrum to our 5G network than the other mobile operators, meaning Three’s customers will benefit from an outstanding experience when using the next generation of mobile technology. The new positioning reflects how far Three UK has evolved since its market challenger days and aims to mark a new beginning for the brand. Developed with Wonderhood Studios, the new brand platform ‘Life Needs a Big Network’, articulates how Three UK is perfectly placed to help customers with the big and seemingly small moments in life, from keeping a business connected to helping families and friends stay in touch. Three’s marketing now also includes a new fresh, warmer colour scheme, reflecting the next chapter for the business. This was conducted as a joint project by Wham, Three’s global design agency and Wonderhood Studios.
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