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Fortnite: The Healthy Map
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Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy. On Carrefour's 'Healthy Map', players can heal themselves exclusively with fruits, vegetables and fish, where they usually use healing kits and potions to recover health points. This is an opportunity for the retailer to unite a new target group, gamers, around the food transition. To create The Healthy Map, Publicis Conseil called on MakaMakes and its Beyond team, made of recognised designers of Fortnite creative maps. A feat made possible by the game's creative mode. The map transports us to the ‘Carrefour of tomorrow’, more ecological and responsible: a supermarket with its electric recharging station and trucks running on biomethane, a responsible fishing zone, fields of organic fruit and fresh vegetables and a farm respecting animal welfare.
Marketing Department France & Group: Nathalie Jacquier, Beryl Fleur, Sylvia Felix, Théo Comet Related
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