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Petbarn: This Is Gary's Happy Face

Petbarn really understand pets. They understand that pets come first. Whatever their outsized personality or peculiar tastes may be. The new brand platform ‘Life’s a Treat’ created by BMF for Petbarn highlights all the ways the pet speciality store is committed to the health and happiness of pets and pet parents. Whether it’s by providing expert nutrition advice, a taste guarantee, everything a puppy needs or even free in store water testing, Petbarn knows that when pet's live long, healthy, happy lives, their owners' lives are much better, too. The campaign focuses on everyday moments that make us love our pets and is a glimpse into the minds of a dog, cat, bearded dragon, fish and puppy when they’re given the Petbarn treatment.
Credits Other credits

Head of Art & Design: Lincoln Grice

Senior Designer: Matthew Hughes

Chief Strategy Officer: Christina Aventi

Group Planning Director: Thomasine Burnap

Chief Executive Officer: Steve Mcardle

Group Account Director: Edward Hughes

Senior Account Manager: Annabelle Massera

Head of TV: Jenny Lee-Archer

Post Production: Atticus

Post Producer: Kani Saib

Editor: Joe Morris

Sound Production: Rumble

Senior Art Buyer: Basir Salleh

Production Company: Network Agency + Management

Photographer: Peter Sharp

Producer: Helen Seggie

Retoucher: Justin Malinowski, Evie Hilliar and Jeni Rohwer

Finished Artist: Catarina Duardo

Production Director: Karen Liddle

Creative Resource Manager: Chris Burchett

PR: Lu Borges and Elliott Holohan

Client: Petbarn

Chief Marketing Officer: Adriane McDermott

General Manager Marketing: Sumeena Parimu

Creative Director: Kate Napier

Lead designer: Lauren Hunter

Head of PR & Content: Nancy Mcdonald

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