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U Supermarket: The Giant


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The U shops have always wanted to build unique relationships with the small businesses that shape our regions. This proximity is explained by the geographical location of the brand, anchored in our territories, in our villages, as close as possible to these companies. This way of doing business resonates with our time and the changing behavior of consumers. Never has their trust in the products of French small and micro companies been so strong. This bond that the company cultivates with its partners is one of the strengths of the company's cooperative model. Each shop owner, because they are autonomous in the choice of partners, prefers human-sized and local structures. This is their way of supporting the local fabric and encouraging jobs in our regions, and it is also their way of helping their customers discover the best of our regions.
Credits Other credits

Advertiser Managers: Zaïna Bereksi, Delphine Desmeulles

TBWA: Anne Vincent, Matthéo Pressmar, Adrien Marsaud, Meryl Conrad

Head Creative Producer & CEO Else: Maxime Boiron

Creative Producer: Elisabeth Boitte

Post-Production: Else

Post-Producer: Elise Gamboa

Editing: Virginie Bruant

Grading: Mathieu Caplanne

Flame artist: Franck Darnois

Sound Production: Else

Head of Music and Sound: Olivier Lefebvre

Sound Diector: Fanny Mithois

Sound Designer: Alexandre Robieux

Title: Système U Le Géant

Composer: Arthur Simonini

Editors : 4GOOD / Persepolis

Media Agency : MyMedia

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