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Britain’s Beer Alliance: That Special Feeling
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Havas London has created a new campaign for Britain’s Beer Alliance featuring familiar and heart-warming scenes that take place in pubs around the country every day, in a bid to save our locals and persuade the Chancellor to cut beer duty, reform VAT for pubs and lower business rates. The anticipation as you walk through the pub door is captured in the film, as inside those doors we see mates, dates and families, people from all walks of life coming together under one roof to catch up, celebrate, reminisce, and have a laugh. The film was shot in a wide range of real pubs around the country. It is supported by social media campaign to motivate different audiences to pledge their support for pubs and brewers which have had a difficult 18 months with ongoing lockdowns resulting in little or no regular income. The social campaign was produced by Havas’ newly launched in-house production business, Havas Studios, while media planning and buying was handled by Havas Media. Other Havas agencies involved in the campaign include ekino (website design and build) and one green bean (PR).
CEO: Xavier Rees |
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