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Top 6: July 14th 2021

The National Lottery: When You Play A Little, You Help Our Athletes A Lot

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Top 6: July 14th 2021
You may not be as speedy as Jonnie Peacock, or as strong as Lutalo Muhammad, but when you play a little, you help our athletes a lot. At the 1996 Olympic Games, Great Britain and Northern Ireland finished 36th in the medal table with one gold medal. Then in 1997 National Lottery funding for elite sport began. Since then, we have won 864 Olympic and Paralympic medals and in the last Games in Rio in 2016 we finished in 2nd place. All this is made possible by you, National Lottery players.
Credits Other credits

Camelot UK Lotteries Limited: Keith Moor, CMO

Anna McInally, Head of Marketing Communications

Sophie Morgan, Marketing Manager

Uzma Arif, Brand Manager


CEO: Tammy Einav, Matt Goff

Social Director: Sophie Chaytor-Grubb

Social Creatives: Rebecca Wilson, Josh Dishman

Global Planning Partner: Heather Alderson

Planning Director: Stuart Williams

Senior Planner: Sarah Benson

Managing Partner: Sam LeCoeur

Business Director: Victoria Ellis

Account Director: Ashley Lewis, Cosmo Haskard

Account Manager: Tejen Shah, Frankie Cuffaro

Project Manager: Jackie Barbour

Social Producer: Claire Peacock, Lucy Trower

OOH Producer: Jaki Jo Hannan

Media Agency: Dentsu

Chief Strategy Officer David Grainger

Media Managing Partner Flora Kong

Media Client Partner: Hayley May

Media Strategy Director: Emma Saddleton

Media Client Director: Dominic Sadler

Media Digital Account Director: George Smart

Post Producer: Frankie Elster

Editing Company: Final Cut

Editor: Kit Wells

Post Production: ETC

Audio Post Production: 750mph

VFX Artists: ETC

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