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Telstra: Australia Is Why


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Telstra announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the important role Telstra plays in supporting Australia and its diverse communities and was created by long-term agency partner, The Monkeys, part of Accenture Interactive.
Credits Other credits

Client: Telstra

Chief Marketing Officer: Jeremy Nicholas

Head of Brand: Julie Caulfield

Principal of Media, Sponsorship & Awards: Genelle Sharples

Senior Marketing Specialist: Maria Rizzo

Senior Marketing Specialist: Rebecca Borgo

Senior Marketing Specialist: Alita McMenamin

Senior Media Specialist: Robbie Aoukar



The Monkeys Group CEO & Co-Founder: Mark Green

Head of Business Management: Belinda Drew

Senior Finished Artist: Leah Horsley

Senior Designer: Mel Watson

Senior Designer: Megan Leckey



Casting: Stevie Ray @ McGregor Casting



Post House: The Editors

Editor: Bernard Garry

Online: Soren Dyne and Matt Edwards

Sound Post-Production: Song Zu

Sound Producer: Kat Aquilla

Sound Engineer: Simon Kane



Print Production

Production Company: Red Door

Photographer: Paul Blackmore

Executive Producer: Natalie Loveridge

Retouching: Cream Electric Art



Media: OMD



Social & Web: Telstra In-House Creative & Production

Campaign Strategist: Nick Chin

Creative Director: Nads Spencer

Lead Producer: Melanie Stefanou

Creative Producer: James Nyssen

Editorial: Campbell Simpson / Harry Tucker

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