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Murdoch University: Imagine if DNA data could give you more time

Fresh from the successful announcement of the university’s bold new visual identity and brand strategy last month, Wunderman Thompson Perth have launched a new campaign to promote Murdoch University’s research platform, Imprint.

The campaign employs bold visual similes to illustrate Murdoch research stories that have combined unexpected ways of thinking to find real-world solutions.
Credits Other credits

Neil Cullingford –Director Marketing & Communications

Kristen Tyler – Associate Director Brand and Marketing

Siobhain Burn – Brand Marketing Manager

Alex Brophy – Research Communications Manager

Lauren Duckworth – Marketing Coordinator

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