TV ad: Pedigree: Shelters are full of good dogs. They just need good homes.

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"Helping homeless dogs find their forever homes is central to our mission here at Pedigree. People love furry friends, but they often shy away from adopting shelter dogs for fear that they may come with lots of trauma. This campaign challenges negative stereotypes surrounding shelter dogs, by reminding people that shelters are full of good dogs who will make fantastic companions. All they need is an equally good new home." Fabio Alings, Global Brand Director of Pedigree.

Client Mars Petcare
Agency BBDO North America
Production The Corner Shop
Country United States of America
Uploaded 15 July, 2021

Other credits

MARS PETCARE // Pedigree

TV / Digital / OLV / Social / Search

CAMPAIGN TITLE: SHELTERS ARE FULL OF GOOD DOGS. THEY JUST NEED GOOD HOMES.

6/7/2021 launch

Creative Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Execuitve Creative Director: Peter Kain

Execuitve Creative Director: Gianfranco Arena

Creative Director: Eric Goldstein

Creative Director: Fred Kovey

Group Executive Producer: Amy Wertheimer

Senior Music Producer: Julia Millison

Business Affairs Manager: Shelly Bloch

Group Account Director: Sally Nathans

Senior Account Director: Leona McNally

Account Manager: Isabel Pluck

Account Executive: Chelsea Berk

Group Planning Director: Annemarie Norris

Planning Director: Karin Santiago

Comms Planning Director: Brian Brydon

Project Manager: Tiah Marr

Global Deployment Director: Kelly Donahue

Production Company: The Corner Shop

Director: James Rouse

Managing Partner, Executive Producer: Anna Hashmi

Head of Production: Jessica Miller

Producer: Benji Howell

UPM: Mini Bhogal

Editorial Company: Work Editorial

Editor: Bill Smedley

Assistant Editor: Julian Laing

Executive Producer: Erica Thompson

Head of Production: Alejandra Alarcon

Producer: Samara Kelly

VFX: Framestore

VFX Lead: Martin Lazaro

Executive Producer: Dez Macleod-Beilleux

Head of Production: Cat Pavitt

Colorist: Beau Leon

Audio

Mix: Heard City

Mixer: Keith Reynaud

Sound design: Keith Reynaud

Sound Deisgn: One Thousand Birds

Alien Music: Oli Julian

Vampire Music: Robert Miller

Media Agency: MediaCom

Pedigree: Shelters are full of good dogs. They just need good homes.

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Pedigree: Shelters are full of good dogs. They just need good homes.

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