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Pedigree: Bandit


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Shelters are frequently the first place people look for a dog, but less than 40% of people in the US and less than 30% in Europe actually adopt, often due to concerns about assumed behavioural problems the dog may have from a difficult past. To help combat this stigma, and encourage adoption of deserving shelter pups, PEDIGREE brand is continuing its longstanding mission to end dog homelessness with a brand-new global campaign: "Shelters are full of good dogs. They just need good homes." The campaign comes to life from the perspective of imaginative young pet owners who wonder why on Earth, someone would ever have put his or her now faithful companion up for adoption. Maybe her owner was abducted by aliens, or maybe he belonged to a Vampire who felt the pup deserved to see the light of day. Created with BBDO New York, the films are based on a real truth that it's often the owner's circumstances, not the dog's behaviour, that lands a pet in a shelter. And that adoption can be a much more rewarding experience, leading to a feeling of instant connection, like the dog chose you.
Credits Other credits

Senior Music Producer: Julia Millison

Business Affairs Manager: Shelly Bloch

Group Account Director: Sally Nathans

Senior Account Director: Leona McNally

Account Manager: Isabel Pluck

Account Executive: Chelsea Berk

Group Planning Director: Annemarie Norris

Planning Director: Karin Santiago

Comms Planning Director: Brian Brydon

Project Manager: Tiah Marr

Global Deployment Director: Kelly Donahue

Production

Managing Partner: Anna Hashmi

Head of Production: Jessica Miller

UPM: Mini Bhogal

Edit

Editorial Company: Work Editorial

Editor: Bill Smedley

Assistant Editor: Julian Laing

Executive Producer: Erica Thompson

Head of Production: Alejandra Alarcon

Producer: Samara Kelly

VFX

VFX: Framestore

VFX Lead: Martin Lazaro

Executive Producer: Dez Macleod-Beilleux

Head of Production: Cat Pavitt

Colorist: Beau Leon

Audio

Mix: Heard City

Mixer: Keith Reynaud

Sound design: Keith Reynaud

Sound Deisgn: One Thousand Birds

Alien Music: Oli Julian

Vampire Music: Robert Miller

Media

Media Agency: MediaCom

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