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The American Rescue Plan: Fireman

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Comic icon Tracy Morgan is lending his talents to promote one of the most far-reaching federal policies to lift children out of poverty in more than 50 years. Following the recent passage of The American Rescue Plan — a $1.9 trillion package to help Americans recover from the devastation wrought by the Covid-19 pandemic — Common Sense Media has partnered with ad agency Goodby Silverstein & Partners to encourage low income families to claim money due to them through the newly improved Child Tax Credit -- as much as $3,600 per child in an eligible family for one year. GS&P created a series of PSAs to support the awareness effort starring Morgan. Directed by Clay Weiner of Biscuit Filmworks, the spots feature Morgan making honest and funny appeals to these families, urging them to not leave their money on the table by visiting MyRescuePlan.org, a website Common Sense created to help families access the Child Tax Credit and other new benefits under the American Rescue Plan.
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