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Buy Kiwi Made: Esther

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To celebrate the centenary of buying New Zealand made, we tell the story of a woman who went to extraordinary lengths for the cause. Esther James was the first recorded woman to walk the entire length of New Zealand and she did it wearing NZ made clothes and eating NZ made food. She gained great publicity for the cause and raised the spirits of a nation struggling through the Great Depression. This ad reminds people that while Esther walked 1600 miles to support Buy Kiwi Made, these days, they only have to walk to the shops.
Credits Other credits

Designer: Hayden Doughty

Illustrator: Ev Purdie

Account Director: Greg Forsythe

Account Manager: Claire Dooney

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