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Vodafone Super WIFI: Lighthouse
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Grey London demonstrates the ability of Vodafone’s 'Super WIFI' to reach every room in the house no matter what shape in a new campaign called 'The Lighthouse', the first the agency has created since the global roll-out of the brand’s 'Together we can' positioning. Vodafone Ireland, which has been working with Grey since 2015, briefed the agency to come up with a strategy which would make the converged services market leader’s broadband offering as famous as its mobile. At the heart of the campaign is a 30-second film, which has been directed by up-and-comer Molly Burdett. It shows a teenage boy who gets a video call from the classmate on whom he has a crush. But before they can get talking, his brother noisily bursts into the room. He then goes on a frantic quest to find a spot in the house where he can have some privacy. Thanks to Vodafone’s Super WIFI, the call never drops out. He finally gets some peace and quiet only to discover his crush is calling to suggest they take a walk, and she is actually just outside his home – which happens to be a lighthouse. The shoot took place in Scotland under strict Covid-safe protocols, using Irish and Scottish talent.
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