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Michelin / Mercedes-AMG GT Black Series: Smash The Laptime
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Michelin is the exclusive supplier of tires for the Mercedes-AMG GT Black Series, the most powerful production car ever made by the German manufacturer. For this unique vehicle, Michelin has reserved its finest sports tire: the MICHELIN Pilot Sport CUP 2R, aka ‘the lap-time smasher’.
As a nod to the exclusive collaboration between the two brands, the tires were personalised for the Mercedes-AMG GT Black Series through two specific versions that boast distinctive design elements as well as highly stylized, instantly recognizable sidewalls. To continue this exceptional partnership, Michelin, Mercedes-AMG, and BETC Paris joined forces with Cream to produce a high-intensity film where a Mercedes-AMG GT Black Series is launched into a frantic race against a stopwatch. Over the very mechanical imagery of the race, a voice-over shares a powerful speech on the age-old struggle between mankind and time, revealing that there is at least one way to win: Smash the laptime.
Managing Director: Guillaume Espinet Related
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