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Peloton: It's You. That Makes Us.
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Peloton is launching this Friday, July 23rd, it’s latest campaign It’s You. That Makes Us., which puts a spotlight on how the Peloton Member community organically forms connections and supports one another via mutually shared motivations and interests. This is an extension of Peloton’s Champions Collection training partnership announced earlier this year. It’s You. That Makes Us. will offer a glimpse into how, even if they’ve never had the opportunity to meet face-to-face, Members of the Peloton community inspire and push each other. A number of the elite athletes from the Champions Collection, including Peloton Member Usain Bolt, are amongst the Peloton Members featured in the campaign. It’s You. That Makes Us -- which includes paid TV, OOH, OTT, social, Instagram, Facebook and YouTube -- was produced in partnership with creative agency Adam+Eve. The 0:30 television spot will air nationally at launch, in the UK. It will be supported by a 0:30 athlete spot, featuring Usain Bolt, as well as additional, individual athlete stories that will post on Peloton’s social channels between the 23rd July and 8th August. It is Peloton’s way of celebrating and thanking its Community, while also welcoming others to be a part of an incredibly engaged group of 5.4 million Members globally.
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