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Vanish: Vanishing Point


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Havas London has launched a fresh advertising campaign for Vanish, focused around a powerful message with universal appeal 'Rewear'that places the brand as a sustainability champion. Through a new positioning 'Clothes Live Longer with Vanish' which underpins all brand communications moving forward, the brand aims to encourage and support people to rewear their clothes for longer and to fight waste. The centrepiece of the Vanish 'Rewear' campaign is a TV ad that highlights a shocking statistic; that many of us wear our clothes as little as ten times before we throw them away contributing to the over 90 million tonnes of clothing waste that goes to landfill every year. In the TV and online film, launching today, this waste is visualised as vast mounds of clothes towering over a city’s skyscrapers and filling up its streets. The narrator tells us that by taking care of the clothes we love for longer, removing stains and protecting colours, we can waste less and rewear more. In this way, he says: “Vanish is still helping problems disappear, just bigger more important ones.” The new campaign encourages a shift in societal attitudes and behaviours by flagging up Vanish’s mission to contribute – in a credible and functional way – to the fight against clothing waste. Vanish’s range of products are all about everyday, achievable actions that give the brand a meaningful role in society’s move towards a more sustainable way of living.
Credits Other credits

Reckitt Global Executive Creative Director & Creative Partner: Elliot Harris

Managing Partner: Ainhoa Wadsworth

Business Director: Carolyn Young

Senior Account Director: James Johnstone

Account Director: Andrew Symonds

Group Strategy Director: Becky Taylor-Wilkinson

Strategist: Oliver Stogdale

Agency Assistant Producer (film): Fran Ellis

Agency Programme Director: Matt King

Agency Programme producer: Flavia Casà

Media agency: Zenith

Production

Editor: Russell Oxenden

Head of Design: Lorenzo Fruzza

Designer: Sarah Butler

Post-production: UPP Prague

Post-producer: Jan Valter, Vaclav Machuta

Sound Designer: Sam Robson

Audio post-production: No8

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