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Subaru 2022 Outback Wilderness: Set The Beast Free


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Subaru Canada is taking Canada by storm with an epic and jaw dropping launch of its all-new Wilderness edition trim line, featured on the 2022 Outback. Using an integrated, multi-media approach, the campaign from Zulu Alpha Kilo depicts an Outback Wilderness edition as an untamed beast being returned to its natural habitat via helicopter. In the launch spot, the Subaru Wilderness is lowered to the ground and unchained before it bolts off to its natural environment. In another spot, we see the interior of the car and show its newly designed features. The third spot shows the Wilderness Edition’s versatility by scaling incredible terrain before meeting up with one of its own.
Credits Other credits

Account Team: David Tremblay, Maura Kelly, Hayley Blackmore

Strategic Planner: Tim Hopkins, Carly Miller

Clients: Don, Durst Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang

Media Agency: OMD

Media Agency Planner: Michelle Jairam, Natasha Cappelli, Cobi Grein Production House

Production House Line Producers: Andréa Fehsenfeld, Liam Benstead

Video Post Facility / Editing Company: Zulubot

Editors: Brian Noon, Max Lawlor

Compositors / Online: Justin Lee, Felipe Chaparro

Zulubot Post Producer: Sarah Dayus, Mariya Guzova

Colourist: Wade Odlum, Alter Ego

Alter Ego Post Producers: Producer - Spencer Butt,

Executive Producer: Hilda Pereira

Music House: Vapor Music

Audio Director: Ted Rosnick

Voice Director: Dustin Anstey

Executive Producer: Kailee Nowosad

Engineer: Julian Rudd

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