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Visa: Meet Visa

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Inviting the world to ‘Meet Visa,‘ the global payments technology company today unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion. Aligned closely with the company’s business strategy, this phase includes the debut of a dynamic global marketing campaign and a preview of a modernised look for Visa's iconic brand. More than 60 years ago, when Visa was founded, few could imagine a world beyond cash and checks. Visa’s founding vision to introduce a more secure, reliable and convenient currency in digital form began with a simple question: what if money became fully electronic? Today, Visa continues to anticipate the future of digital commerce, providing access through its secure global network working for everyone, everywhere.
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Design Producer: Michael Frediani

Executive Business Affairs Manager: Maureen Doyle

Group Brand Director: John Rowe

Brand Director: Paige Brown

Brand Manager: Steve Smith

Brand Executive: Asako Takahashi

Global Head of Effectiveness: Ben Armistead

Strategy Director: Stephanie Trow

Group Media Director: Bobby Souers

Creative Operations Manager: Lauren Walker

Integrated Traffic Manager: Billy Mucha

Designer: Sophie Van Der Merwe


President: Rhea Scott

Line Producer: Jason Groves


Service Company: Unit+Sofa

Executive Producer: Fady Salameh, Martin Sobotka, Veronika Hájková

Line Producer: Nikola Morohita

Production Manager: Rola Brzobohata


Service Company: Grayskull

Executive Producer: Daniel Monedero, Jesus Alamo

Line Producer: Natalie Vargas

Production Manager: Joan Lloveras


Service Company: Dune Films

Executive Producer: Ahmed Abounouom

Line Producer: Sana El Kilali


Company: Whitehouse Post

Editor: Charlie Harvey

Assistant Editor: Taylor Schwartz

Senior Producer: Annie Maldonado

Executive Producer: Joanna Manning


VFX Company: Method VFX

Creative Director: Warren Paleos

VFX Supervisor: Doug Luka

Flame Artist: Joseph Deady

VFX Producers: Elizabeth Gelhar, Kristin Engdahl

VFX Executive Producer: Graham Dunglinson


Colour Company: Company 3

Colourist: Jill Bogdanowicz

Producer: Matt Moran, Blake Lewis


Mix Company: Lime Studios

Audio Mixer / Sound Designer: Joel Waters

Producer: Kayla Phungglan

Executive Producer: Susie Boyajan


Company: Radish

Creative Director: Peymon Maskan

Producer: Jenna Wilson


MUSIC: Nas “Jarreau of Rap”

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