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Bradesco: Poseidon
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The new Bradesco campaign premiered yesterday (July 19), during the commercial break of the Jornal Nacional newscast, and features two-time world surfing champion Gabriel Medina having a fantastic and thrilling encounter with Poseidon, the Greek god of the seas. Created by Leo Burnett Tailor Made and produced by Stink, with computer graphics and 3D effects, the campaign's signature line is "Face the Future." In the video, Gabriel Medina, a Bradesco brand ambassador since 2019, seems disappointed as he watches a flat and calm ocean, with no waves. He then decides to dive into the ocean and wake Poseidon so that, with the help of the god's powers, he might find the perfect wave.
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