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Top 6: August 11th 2021

Samsung Galaxy: Performance Enhancing Music

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Top 6: August 11th 2021
To help support Australian athletes in Tokyo, official Olympic partners Samsung and Optus, with CHE Proximity, have launched Performance Enhancing Music – uniquely personalised audio tracks scientifically designed to create the desired mental and physical response to help athletes to perform at their best. Isochronic tones are integrated into the music with specific BPM and intense personalisation including personal mantras, moments from former successes and even enlisting the athlete’s favourite artists to be involved. The scientific research and testing of three select athletes was overseen by Professor Frank Millward PhD and Dr Damien Lafont PhD. The tracks have been created for Olympians and Optus ambassadors Mack Horton, Poppy Starr Olsen, and Steph Catley, as well as rising stars Desleigh Owusu, Lexi McLean and Alana Withnall. Music producers in LA, Tokyo and Melbourne brought the tracks to life in collaboration with Australian artists including Aria winners Sheppard, Karnivool, San Cisco and Triple J Unearthed Artist of the Year, Alex the Astronaut. Each personalised audio track is with these athletes in Tokyo accompanied by Samsung Galaxy devices and Buds, forming part of their training regime and pre-performance preparation. For the rest of Australia, the full tracks have been released in partnership with Spotify. Through SnapChat, people can also take the stems of these tracks and personalise them to create their own unique Performance Enhancing Music.
Credits Other credits

Samsung Australia

Brian Cha, President SEAU

Eric Chou, Director of Product Marketing

Hayley Walton, Head of Brand Marketing IM

Jason Ridge, Group Partner Marketing Manager IM

Danielle Hoppitt, Channel Marketing Manager IM

Alicia Malmur, Marketing Manager IM

Lilly Lloyd, Marketing Executive IM


Benjamin Lawless-Jennings, Director of Sponsorship & Retail Marketing Danielle Rapley, Associate Director, Sponsorship & Retail Marketing Jen Coleman, Sponsorship & Marketing Consultant


Tash Johnson, Head of Strategic Production

Jonny Berger, Managing Partner

Grace Vizor, Group Account Director

Peter Thomas, Account Director

Blade Griffiths, Account Director

Raisa Mushrafi, Senior Account Manager

Mike Deane, Chief Media Officer

Tim Russell, Head of Media Strategy

Alex Connell, Communications Planning Director

Elizabeth Lonsdale, Investment Director

Sophie Curtain, Addressable Director

Sue Lau, Senior Addressable Manager

Amanda Bodagh, Investment Trader

Andrea Quach, Ad Ops Manager

Tim McPherson, Head of Art

Joe Tran, Senior Digital Designer

Charlotte Bruton, Head of Mixed Reality

Mary Anne Truong, Operations Director


Natasha Brack, Director & Group Head of Technology

Thom Landers, Associate Director


Managing Director/Co-Owner: Michael Ritchie

Partner: Pip Smart

2nd Unit DOP: Mike Roberts

2nd Unit Remote DOP’s: Marko Zagar/Tanya Rivera

Production Designer: Arabella Lockhart

Wardrobe: Sandy Burcul

Make-up: Alli Boyle

Sound: Predrag Malesev

Casting: Citizen Jane Casting

Post Production: The Glue Society Studios

Editor: The Glue Society

Post Production Supervisor: Scott Stirling

Grade: Andy Clarkson

Online: Viv Baker

Resonance Sonic Branding

Ramesh Sathiah, Music Director

Ralph Van Dijk, Audio Director

Ian Lew, Managing Director

Dominic Burnham, Senior Brand Consultant

Ryan Dickinson, Senior Music Creative

Dr Frank Millward, Consulting Academic

Big Sync Music

Michael Szumowski, Music Supervisor / Country Manager

Song Zu Sydney

Abby Sie, Sound Design & Mixing


Dr Debbie Crews

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