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Lotto NZ: Imagine On Ice
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Lotto New Zealand has today launched the latest iteration of its ‘Imagine’ platform with On Ice, again taking the campaign beyond a standard story and encouraging the nation to dream. DDB Aotearoa launched the long running ‘Imagine’ campaign platform in 2015 with Pirate Ship, followed by the poignant Mum’s Wish in 2016, the award-winning Armoured Truck in 2018 and L05T in 2019. This latest installment takes the audience on a journey of anticipation. Drawing on the power of imagination that comes with buying a Powerball ticket, the campaign is inspired by the fact that many people put off checking their ticket to give themselves more time to dream. Taking this one step further, the story follows a team of researchers who find a Lotto Powerball ticket while working in Antarctica. They decide to hold off checking the ticket until they return home – in six months – each trading Mallowpuffs for a share of the potential prize money. They pass the winter months on the isolated continent imagining what they would do if they won. The film finishes with a cliffhanger, leaving the audience in suspense – a feeling familiar to any Powerball player.
Client credits: Lotto NZ Related
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