Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

BBC: Flip Your Vibe - VFX Breakdown, 2

Embed Video
To celebrate the launch of not one, but two brand new Radio 1 streams for BBC Sounds, BBC Creative have developed a first-of-its-kind, interactive campaign alongside director Colin Read. Viewers are treated to a dual performance from two Manchester sisters to introduce ‘BBC Radio 1 Dance’ and ‘BBC Radio 1 Relax’, interchangeable by simply tilting their phone from portrait to landscape. A perfectly choreographed embodiment of their respective stream, each sister performs to British Music Producer Noizu’s ‘Summer 91’, which forms the soundtrack to both narratives. Digital creative studio, Powester, developed the tech behind the project, leveraging the power of a phone’s gyroscope to flip between the stories, with Absolute completing all post production. Catch Absolute’s VFX breakdown below and head to flipyourvibe.com to experience this innovative approach on mobile platforms now.
Credits Other credits

Production Designer: Ashling Johnson

Choreographer: Benjamin Milan

Service Co: B2Y

Service Producer: Ivan Ivanov

Post-Production: Absolute

VFX Supervisor: Phil Oldham

2D Leads: Milo Paterson, Chris Tobin

2D Compositors: Tom Clapp, Scott Simmonds, Lucas Warren, Humayun Mirza, Pedram Razi

CGI: Craig Healy, Keith Rogers

Colour: Matt Turner

Design: Niall High, Jonas McQuiggin

Executive Producer: Dan Bennett

Senior Producer: Kirsty Ratcliffe

Sound: 750mph

Sound Design: Sam Ashwell, Michalis Anthis

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news