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MOOD Tea: Sip Selflessly - Anxiety & Depression

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A powerhouse list of Australia's media and marketing businesses have lent their creative knowhow and donated more than $10m in inventory for an important new campaign for MOOD tea. Sixty businesses across the media, advertising and marketing industry have donated time, resources and inventory towards the ‘Sip selflessly’ campaign to promote the industry’s first social enterprise product, which donates all profits to fund charities preventing youth suicide. The campaign is headlined by a pair of TV commercials featuring adults in classic tea-drinking situations, a Regency-period costume drama and an ancient tea master with his student. The scenes are lip-synched with the voices of children relating impactful stories of mental health. These are based on real experiences shared by young people who have been helped by MOOD’s charity partner, batyr. The creative was developed by The Monkeys, directed by Simon Harsent and the Pool Collective team, with audio by Ralph Van Dijk and Simon Kane at Song Zu.
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Agencies & companies from the industry:

Accenture Interactive

Amazon Advertising

Clear Hayes Consulting

Cream

Elephants Can Dance

Facebook

Fjord

Just Eggs

Kantar

Maud

Mindbox

MiQ

OMD

One Green Bean

Poem

Pool Collective

Songzu

Cream Electric Art

The Monkeys

VMG

We Are Social



With support from:

A&O

Storage King

TeaVision

The Jacky Winter Group

Venture Consulting



Media outlets:

ACM

ARE Media

ARN

Broadsheet

Concrete Playground

Facebook

Foxtel Media

Goa

Google

Guardian

JCDecaux

Lad Bible

LinkedIn

Mamamia

News Corp

Nine Network

NOVA

oOh! Media

Pedestrian

Playground XYZ

Prime

QMS

REA Group

SBS

SCA

Scentre Group

Seven West Media

Shopper

Snap

Ten ViacomCBS

Tik Tok

Tonic Media Network

Torch

Twitter

Val Morgan

Verizon Media

VMO

WIN





Campaign Credits:

The Monkeys:

Managing Director: Matt Michael

Senior Business Director: Anna Willis

Senior Business Manager: Mitch Bevan

Senior Planner: Charlotte Marshal



Executive Creative Director: Vince Lagana

Copywriter: Max Rapley

Art Director: Tessa Chong



Head of Production: Penny Brown

Producer: Katie Bassett



Director: Simon Harsent

DOP: Jani Hakli

Prod Co: The Pool Collective

Managing Director: Cameron Grey

Production Manager: Jordy Pert

Post Production: The Editors

Editor: Chay MacTavish

Colourist: Liam Riley

Online Operator: Matthew Edwards

Post Producer: Adrian Konarski

Casting: Toni Higginbotham

Sound Design: Song Zu

Sound Designer: Simon Kane

Producer: Katrina Aquila



Photographer: Danny Eastwood

Producer: Hannah Nixon

Retouching: Cream Electric Art

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