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Burger King: Fire Experts
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Although Burger King has been operating in Colombia for years, it is not commonly related to its main attribute: being a hamburger made of fire and grill. To change this, the agency created Experts in Fire, the brand's first campaign produced in the country. For the campaign, where the brand becomes the official sponsor of the Firefighters, Fantástica developed a film that honors them, a membership that grants them with benefits and a promotion that is doubled if the user has a firefighter in their family.
Alejandro Henao - President Burger King Colombia Related
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