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PRETTYBIRD filmmaker Jess Kohl has directed an anthem film for Swiss running apparel brand On. Featuring 3 athletes; Chloe Abbott in Kentucky; Stephen Adjaidoo in London; and Josh Amberger in Brisbane, the film spans 3 countries and was shot in person in London and remotely in Australia and the USA. Director Jess Kohl and production company PRETTYBIRD worked closely with On team on the casting and creative conception of the campaign. The On apparel anthem film focusses on the power of pause, with the mindset that even when we take a break we’re recovering, refuelling, rebuilding. ‘We slow down so we can react faster. When we commit to rest, we commit to performance’’ says the voiceover of US athlete Chloe Abbott. The creative concept of the campaign was to visually communicate the 'pause' element of the athletes’ process. So often sports campaigns focus on pushing oneself to the limits, so the directorial impulse behind this campaign aims to turn this narrative on its head, and instead focus on the moments in between the workouts.
Credits
Other credits
Studio Producer: Anna White
Editor: Gaia Borretti
Edit House: The Assembly Rooms
Edit Producer: Josh Gochez
Edit Assistant: Andre Rodrigues
Colourist: Tim Smith
Post House: Cheat
Post Producer: Nicki Coombes
London Crew
Production Manager: Yazzmin Anderson-Moore
Production Assistant / Covid Supervisor: Stephen Carruthers
Production Assistant: Enrique Da Silva
1st Assistant Director: Clara Paris
2nd Assistant Director: Ato Yankey
Runner: Josh Haselden
1st AC: Hopi Dematio
2nd AC: Kairo Jones
Steadicam Op: Junior Agyeman
Gaffer: Chris Dowling
Electrician: Lex Tully
Sound Recordist: John Thorpe
Wardrobe: Emmanouela Megkistou
Wardrobe Van Driver: Dayo Olufemi
Art Department: Kat Docherty
Photographer: Nina Manandhar
Photographer Assistant: Arthur Comely
DIT: Chris Nunn
Video Playback: Ben McConnel
Medic: Chris Arnall
Camera Van Driver: Paris Tume
Minibus Driver: Mark Righelato
Minibus Driver: Lee Righelato
Camera supplied by: Panavision
Lighting Supplied by Chris Dowling
Radios: Lift & Shoot
Kentucky Crew
Service Production Company: Frame 144 Executive Producer: Scott Irick
Executive Producer: Kristina Dahl
Stills Photographer: Ben Rayner
1st AC: Kim Meffert 2nd AC: Mike Reyes VTR: Marc Wellington
Gaffer: Mike Dickman
Best Boy Electric: JR McCleney
Key Grip: Daniel Williamson
Best Boy Grip: Jamie Pate
Art Director: James Wise
Sound Mixer: Brad Cassetto
Stylist and Makeup: Lesa Miller
Stylist Assistant: Sophia Hytken
PA: Craig Mullins PA: Aaron Wiggen
Camera: SKM Ventures
Grip and Electric: Louisville
Lighting & Grip VTR: CMG
WALKIES: KY Bluegrass Prod
Brisbane Crew
Production Company: Scoundrel
Executive Producer: Adrian Shapiro
Producer: Holly Winter
Production Manager: Sarah MacKinnon
1st AD: Nick Embery
Director’s Assistant: Susan Jackson
Runner: James Bacskay
1st AC: Bretty Tracey
2nd AC: Mark Desiatov
VTR Operator: Eric Downer
Sound Recordist: Paul Jones
Gaffer: Dan Michaud
Best Boy: Richard Boniface
Grip: Logan Collier
Ronin Tech: Mick Smith
Buyer / Dresser: Bea Berry
Wardrobe Asst: Sophie Borra
Location Manager: Dugald McMaster
Safety Supervisor: John Walton
Stills Photographer: Chris Gurney
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