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DirecTV NFL Sunday Ticket: Sidelines
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The campaign aims to feature a world where every seat can be a front row seat - including the recliners that one man and his best buddy always sit in on Sundays to watch the game. However, this time, these men actually find themselves in the action, mixing it up with Patrick Mahomes and Dak Prescott, supporting and advising players, and generally annoying the heck out of them, all thanks to the exclusive access and breadth of games that the NFL Sunday Ticket gives them. The entire creative effort was fully developed and executed in-house by Zambezi’s creative team and its production division FIN Studios. Integrated creative assets include a broad range of broadcast and online/social videos, podcast and radio ads, and design elements. Initial campaign elements launching today include the “False Start” and “Sidelines” TV spots, design assets which will be utilized for online and promotional materials, and radio and podcast content linked here. Additional TV and video content will soon roll out as well, and we’ll follow up with those when available. Creative credits are attached below.
Principal + CEO: Jean Freeman Related
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