Pril: Michael Bay

In Covid-19 pandemic outbreak in which every client is facing financial problems which led to communication campaigns discontinuous. As a partner of VCAN Group, distributor of Pril in Thailand, Wolf BKK was enlisted to launch a zero-budget communication campaign that helps the client to continue the consistency of product communication. In consequence, these minimalist print ads, are typography ads that describe the ‘Power of One Drop’. The simple typography breaking apart due to ‘one drop’ showcases the efficacy of Pril that can wash away all the grease and crusts on the plates in just one drop which told by common insight and iconic story that the target consumers are shared and related. Transformative cultural icon by using only typography