Wunda: Cat

With 'Welcome to a Wundaful life', Nestle invites people to choose a plant-based lifestyle. Nestle wants to make it easier for consumers to adopt a plant-based diet. That's why the Swiss foods and drinks corporation has developed Wunda a new brand offering a variety of plant-based products. The Family Amsterdam developed Wunda's brand strategy as well as the international launch campaign. Wunda not-milk and Wunda Immuno are the first products to go to market. Wunda not-milk is an alternative to cow’s milk, made of yellow peas. The use of peas gives it a gentler flavour than many other plant-based milk alternatives like oats, coconut or soy. That makes Wunda Original much more palatable and an excellent choice for use with coffee, smoothies, breakfast products and even pancake batter. Wunda Immuno is a series of fruit shots that contain vitamins B12 and D3, iron, zinc and calcium, and that are free of added sugars and concentrates. They’re the perfect add-on for people who prefer a plant-based lifestyle.