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Eden Gen: Sex Isn't Always A Big Scream

Since 41% of young people say that porn impacts their sexual habits, the new condom brand Eden Gen invites you to join the #Sextember movement: in September, participate in a month without porn and discover sex differently. This challenge, addressed to the youth and imagined from A-Z by Buzzman, is the first brand activation for Eden Gen. A large-scale social media campaign will accompany the launch of the challenge, starting on August 23 in the run up to September. Between National Geographic and porn, the sex education of Generation Z has a huge gap… two extremes of discovery of sexuality which are both far from reality. Teenagers deserve that we speak to them about sex with frankness. Especially when we know that for almost half of them porn has played a determining role in their learning of sexuality. A provocative subject among young people: full of misunderstandings, complexes, imitations and uncertainties. In order to protect young people in their first steps towards discovering sexuality, Eden Gen intends to demystify the prejudices that they can have about sex by deconstructing, in a fun and playful way, the preconceived notions conveyed by pornographic culture. Through 4 mini-films, graphics and a poster campaign, Eden Gen relieves the worries of young people by reminding them that sex is not a question of size, duration or performance. To illustrate these messages, the campaign uses simple and fun euphemisms – a cat jumping in front of a cucumber or a contest for eating the biggest hot dog. The social media campaign will link directly to a dedicated website: www.sextember.fr where useful and educational advice, fun information and entertaining content will be made available. And to go even further, the brand is launching the #SextemberChallenge on TikTok. With erotic music playing in the background, young people will have free rein to imagine everyday scenes playfully eroticized – two stuffed toys sharing bed, a suggestive shadow, a buddy eating a banana… while indicating the stage of the Sextember challenge that they are at. And to avoid any risk of temptation, a “porn blocker” Chrome extension will be available for download on the website.
Credits Other credits

Managing Director Gérard Burger

Marketing Director Stéphane Iperti

Junior Product Manager Amélie Vaisson-Béthune

Digital Marketing Manager Fanny Millo

Agency

President and Executive Creative Director Georges Mohammed-Chérif

Vice-President Thomas Granger

Managing Director Julien Levilain

Account Director Clément Chagnaud

Account Executive Pauline Lovo

Head of Social Media Julien Scaglione

Social Media Art Director Claire Da Cunha Vaz

Social Media Manager Clément Aubin & Rémi Esturoune

Community Manager Camille Guivarch

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

Head of Production Vanessa Barbel

Production May Pham

Lead Motion Designer Théo Berdrin

Motion Designer Tess Rozo

Sound Production The

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