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Xero: Mountain
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Xero, the global small business platform, is reminding small firms about keeping their business on track and how its products can help them to control and master their finances online, with the second instalment of its campaign featuring Flight of the Conchords’ comedian Rhys Darby. The campaign, created by Engine Creative, breaks across TV, radio and OOH on 30th August. The strategy follows on from the initial campaign, built on the insight that accounting and bookkeeping isn’t something to be ‘boshed’, ‘done’, or ‘smashed'. It’s at the heart of any business, and crucially important to have control over if you want a healthy business, reflecting the concept that ‘healthy business is beautiful business’. The 30-second TV spot features Rhys Darby comparing running a business to climbing a mountain, which then turns into an active volcano with burning lava. Rhys dodges the volcano and emerges unscathed with a mobile phone displaying the Xero smartphone app, showing how much easier it is to manage business finances when you have Xero accounting software in your hand and on your side. Rhys is then seen whizzing down a mountain, on a bicycle that transforms into a time-travelling motorbike, all the while keeping a grip on his business finances.
Design: Paul Kennelly, James Blakeborough, Matt Fenn, Chief Design Officer Related |
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