Rude Health: Dairy Free Your Mind - You Can Go Dairy Free Without Going Taste Free

Rude Health, the healthy food and drink brand, is launching its first multi-channel campaign to hero its range of dairy-free milks speaking to those who don't want to sacrifice taste just because they're making a healthy choice.

The campaign playfully subverts category tropes by joyfully challenging a commonly held assumption that taste and enjoyment must be sacrificed for health and sustainability.