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Colmo AirNEXT: Air Evolution


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F5 Shanghai has launched the new "Air Evolution" campaign for Midea Colmo's newly launched product, Colmo AirNEXT, a premium modular air-conditioner. The product has the ability to fit any kind of need, as it boasts of mix-and-match air filters that can cool, clean, humidify the air, or can even eliminate foul smells in the room. With such customizable and adaptable product benefits, the team developed a 2-minute online film that took inspiration from Charles Darwin’s theory of evolution. The film leaned on technology and fantasy, humour and magic, while clearly communicating the benefits of the AC’s new Darwinism technology that lets it adapt to its surroundings.
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Project Lead: Elio Liu

Business Lead: Pan Gu

Chinese Copywriter: Adams Fan

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