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Unifor: Meet the 2021 O'Toole


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Meet the 2021 O'Toole' characterizes Erin O'Toole as absolutely identical to previous models of Conservative candidates. The spot leverages the immediately recognizable tropes of a classic truck commercial, but replaces the typical, gleaming, state-of-the-art features with a broken down wreck. Ultimately, this drives home that O'Toole's offering to voters is really nothing more than the same old, rusty policies they’ve heard time and again.
Other credits

Creative Director: Graeme M Campbell

Account Director: Andrew Burns

Agency Producer: Sarah Reader

Copywriters: Graeme M Campbell, Nathan Hare

Art Director: Valerie Thai

Director: Scooter Corkle

Director of Photography: Thomas Buchan

Producer: Heidi Cestari

Editor: Scott Belyea

Production Designer: Robin Tilby

SPFX Coordinator: Will MacDonald

Sound Production: Eugenio Battaglia

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