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Mugler Fragrance: Alien Goddess
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Mugler Fragrance and Publicis Luxe unveil a campaign full of hope and optimism for the launch of the Alien Goddess fragrance. In a world where nothing will ever be the same again, a solar goddess is paving the way to a miraculous future: Alien Goddess. Embodied by Willow Smith, in a perfect harmony with her body and mind, she is ready to magnify the world around her. Alien Goddess is a universal call to all women: Create the Extraordinary. A true expression of a new form of powerful, talented and spiritual femininity, connected to the world around her. Singer, actress, producer... Willow Smith is a modern muse in every aspect of her existence. The campaign is directed by Emmanuel Adjei, a young filmmaker and artist, internationally known for his music videos with world-renowned artists. The music, "All is full of love" is produced by Bjork. The visual was photographed by the Spanish photographer Txema Yeste.
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