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Petco: What Now?

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Petco, in partnership with Droga5, conceptualised a new ad spot titled 'WHAT NOW?' for pet parents to see transition from the eyes of their pets, and educate them on the separation and social anxiety issues that could arise if a proper transition plan isn’t put in place. Petco Health and Wellness Company, Inc. also launched a free virtual training seminar intended to help pet parents support pets facing new routines after a year and a half spent mostly at home. Available here health for free beginning Sept. 9th through the end of September, the new seminar will help pet parents recognise signs of stress in their pets and learn relaxation techniques and enrichment solutions to help them adjust as the world around them continues to change. Launched under the ongoing Droga5 platform of 'It’s What We’d Want If We Were Pets', the hero film 'WHAT NOW?' awakens pet parents to the mental health needs of their pets during this transition, and the Petco training and tools to help them prepare. Directed by David Shafei, the film explores the separation and social anxiety issues that could arise if a proper plan isn’t put in place. Our pets have been there for us through one of the toughest times in recent history. Now, it’s our turn to be there for them.
Credits Other credits


Executive Design Director: Nate Scott

Sr. Designer: Lia Sfiligoj

Associate Producer: Lindsay Squires

Senior Music Supervisor: Michael Ladman

Business Affairs Director: Dan Simonetti

Senior Business Affairs Manager: Ramona Seunath

Talent Manager: May Chee

Senior Traffic Manager: Wendy Kaplan

Chief Brand Strategy Officer: Harry Román-Torres

Group Strategy Director: Tom Haslow

Strategy Director: Kaveri Gautam

Group Communications Strategy Director: Justin Schneider

Communications Strategist: Molly Klein

Co-head of Account Management: Lauren LaValle

Account Director: Amanda Burnett Bard

Account Supervisor: Daniel Lawrence

Account Manager: Alex Davis

Associate Account Manager: Mallie Feldman

Senior Project Manager: Simon Jolly


Chief Executive Officer: Ron Coughlin

Chief Marketing Officer: Katie Nauman

Head of Brand Marketing & Creative: Olivia Doyne

Director of Creative Strategy & Design: Tobias Farmer

Director of Marketing: Alysa Frost

Marketing Manager: Kelsey Kotzebue

Program Manager: Lisa Budnik

Head of Internal Studio: Bessie Wink

Creative Studio Operations Director: Doris Peterson


Partner: David Shafei

Head of Production: Megan Pfaffenroth

Line Producer: Michael Mitchel


Editorial: Arcade

Editor: Dave Anderson

Cutting Assistant: Sam Barden

Assistant Editor: Drew Neuhart

Post Producer: Alexandra Leal-Allen

Executive Producer: Sila Soyer

Post Production

Post Production: Parliament


Music: Mr. Pape

Composer: Ben McAvoy

Music Supervisor (Freelance): Brandy Ricker


Sound: Heard City

Mixer: Evan Mangiamele

Executive Producer: Sasha Awn


Colour: Company 3

Colourist: Tim Masick

Colour Producer: Kevin Breheny

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