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Life360: The Talk

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Wunderman Thompson Atlanta today in partnership with leading family safety platform Life360, launched a new campaign entitled 'Parent Puberty.' To coincide with back to school season, the integrated campaign shows how as kids grow up and go through changes, parents experience some weird changes of their own. It redefines this coming-of-age stage to focus on the parent's experience, while uncovering how to use Life360’s technology to minimise the struggle. And the awkwardness. The campaign pokes fun by creating a new condition based on the insight that being a parent of tweens and teens changes you emotionally and physically. For the first time, this campaign gives this coming-of-age parenting phase a name; ‘Parent Puberty’. Inspired by classic public health materials, the campaign comes to life through a long-form video showing a daughter giving her mother 'The Talk' and 15-second mini-tutorials. It also includes a 50-page illustrated guide to parent puberty called ‘I Feel Funny.’ From odd urges to anxiety flashes, unexpected tingles, and worry sweats–this campaign brings awareness to the telltale signs of Parent Puberty and shows how Life360 makes them more manageable, and less awkward.
Credits Other credits

Designer: Laura Galante

CW: Nelle Thomas

Associate Strategy Director: Mis Lachowski

Junior Planner: Darian Smith

Account Director: Brittany Robinson

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