PUCP: be big

PUCP is one of the educational institutions with the longest experience in the country, and one of its main attributes is to train leaders and create knowledge with a vision focused on Peru. Its commitment has always been to train citizens with skills to promote their development. Along these lines, it is conceived “You are great when you do something great for others.

"I see, I see" is a game that works as a leitmotif that awakens an attentive and critical look at the environment. It is a playful campaign that seeks to connect with a young audience. We communicate a great truth: if you join the PUCP, you will learn to look further, to investigate and create deeply, you will develop your talent and have the knowledge to solve people's concrete problems and transform reality. The phrase ‘I see, I see’ is also an invitation for the community to take ownership of it and be a starting point so that, through memes and discussions in networks, it contributes new ideas.