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Interactive
Samsung Electronics Australia: Samsung Shoppable AR Lens
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Snap Australia has partnered with Samsung Electronics Australia to launch three shoppable Augmented Reality (AR) experiences on Snapchat featuring the Galaxy Z Flip3 5G,Galaxy Watch4and Galaxy Buds2 devices. In an Australian first, the campaign combines Snap’s AR Try-On feature with new AR Ear and Wrist tracking technology that allows the user to view and try-on the new Galaxy smartphone, watch and earphone devices at home through the power of AR. Each Lens includes an immersive digital product experience and the ability to then purchase each device via an in-app "shop" button.
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